| Markey Wants Marketers To Follow Kellogg's Lead
(Broadcasting & Cable) _ House Telecommunications Subcommittee Chairman Ed Markey (D-Mass.) has called on Coke, Pepsi, Kraft, McDonalds and General Mills to adopt the same marketing restrictions on food ads to kids implemented by Kellogg last week. Kellogg, to head off a threatened lawsuit, pledged to adopt nutrition standards and then either modify the products or no longer advertise them on media with over a 50% child audience. It also said it would limit the use of licensed characters to foods that met those guidelines, and would not target kids with product placements. If the other companies follow suit, that could mean either a lot of tweaking with fat and sugar content of foods or billions of dollars in kids advertising in jeopardy. "While parents and families have an undeniable responsibility to steer their children toward healthy choices," said Markey, "the Institute of Medicine has linked the current unhealthy trend toward poor nutrition and childhood obesity in our country to the prevalence of Click for the lowest price on dmnobieblanktelevision');" onMouseOut="hideAd();" class=Hotlink>television advertisements for fast food, junk food, sugared cereals, and other foods wholly lacking in nutritional value." The letters to the five major food marketers came in advance of a Friday (June 22) hearing in which Markey's subcommittee will look at the Buy Visual FX footage elements HERE! -- ON SALE NOW .
McDonald's Brings Moms' Voices in the Kitchen Via Blogs
In an effort to respond to growing concerns about childhood obesity and the role of nutrition, McDonalds has launched a PR campaign targeting the very group behind food choices: Moms. The company has tapped six women to volunteer as reporters for its Moms Quality Correspondents panel. The purpose is to show moms what the company is all about and change perceptions that McDonalds a place just for high-calorie fast food. McDonalds said it would take into consideration thoughts and ideas the women generate for future marketing initiatives. The six moms, who were selected from more than 4,000 applicants, will act as correspondents and report their findings via blogs and videos at McDonaldsMom.com through September. As part of their role, the women received a front and center view of the companys headquarters, its operation and what goes into its food preparation and distribution.
HQ Updates "Blue Ocean" Roadmap for the New Year
HQ Sustainable Maritime Industries, Inc. (AMEX: HQS), a leader in toxin-free integrated aquaculture and aquatic product processing, announced today its updated roadmap for growth for the coming year. Dear Shareholders: Since my last communication in November, 2006, HQ Sustainable Maritime Industries, Inc. has continued its growth and is now newly listed as an AMEX company. This growth reflects the market's response to the 'value of sustainability' and 'quality,' as opposed to sales based on price alone. Management believes that HQ is responding to new "Blue Ocean" opportunities for aquaculture "... Value innovation is the corner stone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.
|
